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Faculty Focus: Erin Baca Blaugrund, College of Business

  • By Tatiana Favela
  • 575-646-3221 ext. 7953
  • Dec 01, 2021
Photo of Professor Dr. Blaugrund

Erin Baca Blaugrund, professor of marketing at New Mexico State University’s College of Business and director of the Daniel’s Fund Ethics Initiative Collegiate program, is a NMSU alumna whose roots for marketing run deep.  
Since 2013, Blaugrund has been teaching students the core principles of marketing, sales, and ethics. 
“I love marketing as a whole and became interested in the Daniel’s Fund Ethics Initiative under my role as a professor and I was just very intrigued by it,” she said. 
The Daniel’s Fund Ethics Initiative is a private charitable foundation that focuses on supporting non-profit organizations in New Mexico, Utah, Colorado, and Wyoming. Blaugrund said she has a passion for ethics and believes it’s important for students to understand its purpose along with the nature of how many challenges come in the world of business.  
We really focus on eight principle-based ethics for our students to think about it, care about, and take that information to translate that in their career,” she said. 
In 2018, Blaugrund initiated a new undergraduate minor in professional selling that is currently offered in the College of Business. The program gives students a better understanding of selling and the skillset to maintain relationships between consumers and sellers.  
One of Blaugrund’s long-term goals is developing a professional selling center on campus. 
“Right now, we’re working on an initiative where we’d like to see that sales and ethics component come together and establish that,” she explained. “Unfortunately, sales is fraught with a lot of ethical challenges, so it’s important to pull those two elements together. Our business leaders in the community have expressed they feel the same way. That it's important for our students to understand the pitfalls of those ethical challenges, and how you can get yourself in hot water pretty quickly.” 
Blaugrund is also a co-advisor to the American Marketing Association. She emphasized how important it is to train students on creating strong resumes, how they should prepare for interviews, and how to be proactive in the job search.  
“A lot of students don’t even know they can do that,” she said. “So, we put on a lot of workshops so that students can learn a lot more outside the classroom how to manage their career path a little bit better.”